Pee Safe is a feminine hygiene brand under Redcliffe Hygiene that strives to bring the intimate and personal hygiene discussion in vogue. The Gurugram-based platform started out with a toilet seat sanitizer spray in 2013 that was aimed to find a way out of avoiding a UTI and other hazardous infections every time one visits a public washroom. The platform is now a fast-growing feminine hygiene brand with categories like toilet hygiene, menstrual hygiene and sexual wellness.